NAD Master M50

NAD Electronics, highly regarded manufacturer of high performance studio components approached DF-ID to embody the legacy DNA of NAD and propel the brand in a fusion ofmaterial and emotion. The design approach of form follows fabrication led the way from genesis sketch to manufacturing. Working alongside production facilities in Asia and the renowned engineering of NAD, DF-ID executed a precise harmony of extrusion and CNC manufacturing processes, faithful to the fluid design ideation sketches. NAD Director of Product Development, Greg Sidsen, noted that “The VISO TWO & FIVE are as much about industrial design as about state of the art audio and video performance. The visual language of VISO conveys both sculptural precision and refined elegance making a strong design statement. These products has a positive visual presence that simply demands attention!” Winner of a Red Dot Design award and Good Design Award.

Service
Industrial Design

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