World renowned innovator Sony, continues to evoke and inspire the consumer electronics industry. Over a period of five years David produced several successful product introductions for the N. American markets. Employing comprehensive and thorough design methodologies David worked from sketch to production with Sony’s elite engineering and manufacturing teams. Besides leading projects for production David developed a series of products to capture IP for proprietary Sony technology that were awarded several patents. DF-ID now supports Sony Design center for product development initiatives.